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Course Details
 
Course Name : INTERNATIONAL WORKSHOP ON EMPOWERING WOMEN ENTREPRENEURS IN AGRI-FOOD BUSINESS: TRANSITIONING FROM TRADITIONAL TO DIGITAL MARKETING
Date : 3 Oct 2017 to 5 Oct 2017
Time : 8:30 AM until 5:30 PM
Venue : STRAITS HOTEL AND SUITES MALACCA
Course Description : The Internet is a disruptive technology that gives rise to several innovations such as social media and mobile internet. The latter is fast becoming essential in the digital age. Access to a myriad of information is available literally in the palm of one’s hands. Worldwide, more than 90% of internet users access information through their mobile phones. In order to tap into the current generation of consumers, businesses need to adapt and evolve – moving from the traditional brick-and-mortar structure to a more digital, borderless organization. The International Tropical Fruits Network (TFNet) and NAM Institute for the Empowerment of Women (NIEW) proposes a training workshop to equip women small and medium-sized enterprises (SME) especially in the agri-food business to adopt this new innovation for the enhancement of their socioeconomic livelihoods. At the end of the workshop participants should be able to implement a more sustainable business strategy based on digital marketing. This workshop is also a perfect opportunity for these entrepreneurs to expand or build business linkages from a variety of contacts, developing their networking skills. Moreover, this workshop could also act as a platform to increase the understanding of brand awareness strategies for improved product visibility and reach on the market.
     

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